The challenge: deploying multiple employee-experience apps to a workforce is neither desirable nor viable for most employers.
Following consumer preferences, more employers are offering employee-experience apps to their workforce. Yet the “math” of app adoption can be brutal. You need to get your employees’ attention, drive them to the app store, convince them to download, register, onboard, engage regularly, and become active users. 10% of any TAM is a good outcome.
That’s why it’s impractical for an employer to deploy more than one app to their employees.
During Mercer’s annual CapEx review, each of Mercer’s lines of business requested funding to bring their own B2B2C mobile app (employee-experience focused) to market. This inevitably would have led to product owners fighting for the same share of wallet in each market.
The solution: Rather than build separate apps, I led a team to design a modular app platform capable of deploying different feature sets based on a client’s needs.
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Regardless of the app configuration they’ve purchased, as a client’s employee-experience needs grow, they can deploy more features to their employees by upgrading their app from Mercer.
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The system enabled Mercer to design starter configurations for each market and design cross-sell and up-sell paths. Mercer’s Benefits You is currently sold in AsiaPac with Total Rewards up-sell capabilities. Mercer Belong is Total Rewards and Benefits focused configuration with Social upsell paths.
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Each app has the ability to add direct-to-consumer commerce.
